Nielsen NRG
Overview
Nielsen NRG, based in Los Angeles, New York and London, is a market research and strategic consulting company serving the entertainment industry. We first established our reputation as the leading market research company to the movie studios twenty-five years ago. Since that time, we have broadened our product and service offerings as well as client base, in tandem with the evolution of the entertainment industry and innovations such as the advent of the home entertainment, digital delivery of entertainment and the emergence of the Internet. We continue to evolve with an emphasis on serving the growth needs of the horizontally and vertically integrated entertainment multi-nationals.
NRG covers more of the intellectual property lifecycle than theatrical release. All groups have a strong cross-disciplinary training and experience from a wide client and supplier side primary research. All disciplines are represented in the international arena and provide a truly global perspective.
- Identifying and developing innovative methodologies addressing specific business questions
- Providing custom/primary research solutions across the entire lifecycle of an intellectual property
- Delivering collaborative industry value through the development of norms, databases, and crucial syndicated products
Nielsen nrg structure
NRG Theatrical
- Industry leader in providing data and consulting to the filmed entertainment industry
- New innovations in testing methodologies and technologies, delivering cutting edge analysis of a property’s playability and marketability
NRG Home Entertainment Group
- Leading consultancy in all home entertainment issues with access to proprietary Nielsen Company panels
- Strong interaction with NRG theatrical group, allowing franchise management across product lifecycle
NRG Interactive Group
- Vanguard industry-focused group
- Provides strong quantitative and diagnostic feedback
- Point of sale and custom product offerings
