Skip To Content
Contact us
INVESTORS CAREERS NEWS LOGIN
Step into the Golden State’s Next Big Opportunity

There’s no better time to start selling energy in California. In this informational series, our experts will show you why market conditions are opening the door to new sales opportunities and share insights drawn from NRG’s two decades of serving customers across the state.

Step into the Golden State’s Next Big Opportunity

There’s no better time to start selling energy in California. In this informational series, our experts will show you why market conditions are opening the door to new sales opportunities and share insights drawn from NRG’s two decades of serving customers across the state.

WATCH WEBINAR 3

Maximizing Your California Growth: Electricity Product Options and Strategies

Our information session will help you:

 

  • Evaluate product options available to businesses participating in Direct Access (DA).
  • Match these options to each customer’s risk tolerance and market conditions.
  • Highlight product benefits to demonstrate value to customers.

WATCH WEBINAR 2

Maximizing Your California Growth: Insights on the Direct Access Process

Our information session will help you:

 

  • Prepare prospective and existing business customers for Direct Access (DA) participation.
  • Identify the documentation required
  • Understand the next steps when a customer is accepted into DA, including practical guidance on the entire process.

Reference material

Review our helpful FAQs for all of the information and details you need to help your clients complete the Direct Access submission process.

Download the FAQs

WATCH WEBINAR 1

Why California? Why Now? Competitive Insights to Expand Your Sales Footprint

 

Our information session will help you:

 

  • Understand why current market conditions, along with the annual Direct Access lottery, create an opportunity for you to begin selling or expand sales in California.
  • Strengthen your pitch with guidance on how to present the value of working with an Energy Service Provider (ESP) to prospective customers across the state.
  • Gain the practical knowledge you need to start selling or increase energy sales in California.

Speakers

 

Chase Jones – Account Executive, NRG Energy, Inc.

Chase focuses on commercial and industrial energy solutions across California. He joined NRG in May 2025, bringing with him a wealth of California energy and utility knowledge from his previous role at San Diego Gas & Electric (SDG&E). He helps large energy users optimize electricity and natural gas procurement through long-term pricing strategies that help deliver cost savings and purchasing resiliency. 

Evelyn Goode – Account Executive, NRG Energy, Inc.

Evelyn supports the West Regional Sales organization. She is based in Texas and works in a virtual role focused on supporting sales initiatives. Throughout her 20 years in the industry, Evelyn has partnered with internal stakeholders and brokers, contributing to pricing support, sales operations, and cross-functional alignment.

Emily Fritsch - Account Executive, NRG Energy, Inc.

Emily uses nearly a decade of experience to help businesses across California select and refine their energy strategies. She began her career at NRG in Key Client Services before moving into Strategic Client Services, where she advised the company’s largest California customers and brokers on power and natural gas procurement. Known for her deep expertise in California market fundamentals, Emily excels at distilling intricate regulatory and market constructs into clear, actionable insights for customers.

Most recently, Emily transitioned to the West Integrated Sales team, where she partners exclusively with brokers to identify market opportunities, support existing accounts, and drive new business growth across California.

Rob Englund – Client Strategist, NRG Energy, Inc.

As a client strategist at NRG, Rob helps large businesses in California and Texas plan, devise, and execute energy strategies that are uniquely tailored to their risk tolerance, consumption, and budget objectives. He does this through energy market analysis, tracking fundamentals, and his deep knowledge of the regulatory and market constructs in both markets.

Rob first joined NRG in 2017 as a pricing analyst working alongside Sales and Operations to structure complex product offerings for current and prospective electricity customers in PJM. Previously, he worked in the regulated utility and consulting industries where he provided data analytics, reporting, and consulting services for a diverse set of clients.

 *California and the California Public Utilities Commission (CPUC) do not require any state-specific licensing for brokers to operate in the state.