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2024 PJM BRA Insights: Combat Rising Energy Costs

2024 PJM BRA Insights: Combat Rising Energy Costs

Managing energy use is essential for cost control. This exclusive webinar offers key insights into navigating PJM market trends, explaining the drivers behind capacity rate increases, and the impact of PJM’s Base Residual Auction (BRA) on pricing and budgeting. Discover load management solutions to reduce usage and manage costs effectively, along with practical strategies to support proactive energy planning.

Watch the webinar

Hear our experts discuss:

  • PJM 2025-2026 BRA insights: Understand how these results impact your future energy costs and how to make informed decisions on your energy strategy.
  • Innovative load management solutions: Learn how strategic load management can help you reduce usage and generate revenue.

Get the resource guide

Access answers to the questions asked during the webinar, along with additional resources to expand your knowledge on the PJM Base Residual Auction.

Download the Resource Guide

Speakers

Zane Kershner - Technical Sales Representative, NRG Energy, Inc.

 

Zane Kershner currently serves as the Technical Sales Representative for the PJM Mid-Atlantic region.  The Technical Sales team works with account executives to offer energy solutions to customers. Zane has 20 years of experience in the wholesale and retail energy markets, including working with some of NRG’s largest key customers to develop and implement energy procurement strategies.  He came to NRG via the recent acquisition of Direct Energy, where he started in 2018.  Prior to joining Direct Energy, Zane was a Wholesale Energy Trader at Talen Energy, where he was responsible for the forward hedging of the 5,500 MW gas-fired generation fleet.  Zane holds Bachelor of Science degrees in Mathematics and Computer Science, cum laude, and a Master of Business Administration with a concentration in Finance from DeSales University.

Sam Birgin – Technical Sales East, NRG Energy, Inc.

 

Sam has 14 years of experience in the energy industry, with a background in multiple competitive markets. Prior to joining NRG, Sam worked for some of the largest energy consultants and energy suppliers in the U.S. For NRG, he serves on the Technical Sales team as the representative focusing on the PJM and MISO regions. Sam is responsible for strategic power and gas solutions, as well as assisting customers with their demand response and renewable energy needs. He holds a B.S. in Business Marketing from Illinois State University, and an MASc in Environmental Management, focusing on Energy and Sustainability, from the University of Denver.

Moderator

David Sopko – Sales Manager, Ohio, NRG Business, NRG Energy, Inc.

 

Since 2014, Dave has led commercial and industrial sales in Ohio, first with Direct Energy Business and now with NRG Business since 2021. With deep expertise in Ohio’s deregulated energy market, he brings over two decades of experience to his role. Before joining NRG, Dave was the Midwest Sales Manager for Hess Energy Marketing and Director of Commodity Services for Delta Energy Services. Today, he leads a dedicated team of energy professionals, delivering customized solutions—natural gas, electricity, demand response, and renewable energy options—to meet the needs of Ohio’s businesses. Dave holds a B.S. in Business Administration with a focus in Corporate Finance from The Ohio State University.

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