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2025 PJM Market Update

2025 PJM Market Update

During NRG’s PJM market update, moderator Dean Nicol and speakers Keilah Ireland, Zane Kershner, and Neal Fitch discussed current and forward trends and market conditions impacting the PJM service region. They also covered how NRG can help customers tailor their energy strategy to save cost and manage risk.

Watch the webinar

During this PJM Market update, our experts:

  • Reviewed PJM electric and natural gas fundamentals and pricing
  • Highlighted PJM electric and natural gas purchasing strategies
  • Discussed PJM 2024/2025 BRA results

Key takeaways

Want all the details at your fingertips? Read about what our experts discussed during the webinar in an easy-to-understand summary sheet.

Download the Q&A Download the Summary Sheet

Speakers

Zane Kershner - Technical Sales Representative, NRG Energy, Inc.

 

Zane Kershner currently serves as the Technical Sales Representative for the PJM Mid-Atlantic region.  The Technical Sales team works with account executives to offer energy solutions to customers. Zane has 20 years of experience in the wholesale and retail energy markets, including working with some of NRG’s largest key customers to develop and implement energy procurement strategies.  He came to NRG via the recent acquisition of Direct Energy, where he started in 2018.  Prior to joining Direct Energy, Zane was a Wholesale Energy Trader at Talen Energy, where he was responsible for the forward hedging of the 5,500 MW gas-fired generation fleet.  Zane holds Bachelor of Science degrees in Mathematics and Computer Science, cum laude, and a Master of Business Administration with a concentration in Finance from DeSales University.

Keilah Ireland – Energy Strategist, Mid-Atlantic Region, NRG Energy, Inc.

 

Keilah works with NRG Business customers across the East Coast of the United States, focusing primarily on Maryland to South Carolina. She provides a superior customer experience, equipping her clients with custom data and analysis to make informed energy decisions and take a strategic approach to commodity purchasing. She holds a B.S. in Mathematics from Westminster College, and has her CEP accreditation from the AEE Center.

Neal A. Fitch - Senior Director of Regulatory Affairs, NRG Energy, Inc.

 

Neal A. Fitch is the Senior Director of Regulatory Affairs for NRG Energy, Inc. He leads the team responsible for wholesale regulatory matters across the Eastern electricity markets in support of NRG’s diverse generation, retail, demand response, and renewable interests. Since 2001, Neal has held regulatory roles dealing with competitive wholesale and retail market design issues across multiple markets. Neal has a Bachelor of Science in Business and Economics from the University of Kentucky.

Moderator

Dean Nicol – Senior Manager, NRG Business Sales East, NRG Energy, Inc.

 

Dean Nicol brings over 30 years of sales, business development, and sales leadership experience in the retail energy industry to NRG, which he joined in 2018 as part of the Direct Energy acquisition. Helming the Mid-Continental Regional Broker Sales desk, he and his team collaborate with 100+ brokers, primarily in the PJM market. They focus on natural gas, electricity, and load management services. Dean holds a Bachelor of Science in Marketing from Michigan State University, Class of 1989. 

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